Truckers should be on social media. One major reason is social media provides a platform to help them stay in touch with other truckers. But there’s another advantage to think about - social media can help your career. By connecting with the right people and staying in touch regularly, you have a better chance of being in the right place at the right time to get that trucking route and work with the company you’ve always wanted.
Here are the best social media networks to help you do just that.
Social Media Network for Truckers #1: LinkedIn
Was LinkedIn one of the first networks that came to your mind? Maybe not, since it could be seen as something that’s just for job seekers or a certain type of employee. While it does tend to skew towards a certain type of demographic, don’t write it off.
The best thing about LinkedIn is that people have their employer listed. That makes it easy to find people who work for a certain company. You want to work for ABC Trucking company? No problem - just hop on LinkedIn, find someone who works there, and try to set up a meeting over coffee or lunch to learn more about the company.
LinkedIn has also evolved over the years. It’s a great way to build your reputation and voice in an industry through publishing articles. You don’t need to publish every single week, but regularly publishing helpful articles for the community can build your credibility as a trucker.
Social Media Network #2: Facebook
We get it - you’re probably already on Facebook. Most people have at least created an account and tried out the platform.
Since Facebook is the biggest social network out there, it’s a great way to stay in touch with other truckers. You can also be a bit more relaxed on there versus LinkedIn. In fact, people expect you to be. LinkedIn is a professional network - Facebook is not.
Want to share a picture of your lunch? Facebook is the place to do it. Maybe you want to show people all of the cool places you get to visit as part of your job. Facebook isn’t quite as image-focused as Instagram, but it’s still a great way to share what you’ve been up to and reach the right audience.
Social Network for Truckers #3: YouTube
Last but not least, let’s talk about YouTube. More than any other, YouTube is a great platform for building credibility by showing you know what you’re doing. Just pull out your phone, take a video of what you’re up to as part of your normal job, and explain what you’re doing. Upload to YouTube with a good description and you’re done.
Camera shy? That’s no problem. You’re creative, we have confidence you can figure out a way to film these videos without getting your face in them.
Tip from the pros - consider investing in a phone stand. Having something to hold your phone while you record your video will help it look more professional and let you get content from better angles.
Do you have any other tips on how truckers can use social media? Or do you have any recommended social networks for truckers? If so, let us know! We’re always on the lookout.